Product strategy and engagement design
A direct engagement with Visa to develop a tournament-long trivia and prediction experience for VIPs and guests, designed for the Visa GO app.
Product design · 2021
The brief
The brief was to extend the World Cup experience for Visa's VIPs and guests with trivia and predictions inside the Visa GO app: a game relevant to those guests, enjoyable enough to impress, and competitive enough to play every day of the tournament.
Direct engagement with Visa
Inplay worked directly with Visa to develop the experience, bringing together timed trivia, predictions, a tournament-long leaderboard and rewards.
The experience
The experience was built around timed questions, shared answers and a tournament-long leaderboard, giving guests a reason to return every day. Questions arrive by push notification and take seconds to answer; afterwards, players see how everyone else voted, and each day's answers count toward the leaderboard and a grand prize.
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