Sohail's remit extended across the business: defining the opportunity and product vision, shaping the commercial model, leading fundraising and investor relationships, hiring the team, and developing relationships with clubs.
CEO / venture leadership
Fanfinity
Hired as CEO to build a fan engagement venture for Saudi Pro League clubs, Sohail led its strategy, product, fundraising, team-building and club relationships.
- Role
- CEO, hired to build and lead the venture
- Market
- Saudi Pro League clubs
- Delivered
- Fan app, club website and CRM
Building the venture
The platform
Sohail led a cross-functional team spanning product, engineering, data, design and operations, taking Fanfinity from MVP to v1. The team delivered all three parts of the platform: a fan app, a club website and a CRM that lets a club manage its members, campaigns and experiences.
The experience
Membership and participation, connected.
Membership sits at the centre: a digital card with tiers and benefits, alongside polls, challenges, rewards and a club store, so that following the club, taking part and buying from it happen in one place. The designs shown here bring those pieces together under a Saudi Pro League club's identity.
Building engagement around a club or community?
Whether you need a clear strategy, a product built and launched, or a partner to take a new venture forward, speak with Sohail.
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