Founder track record

UFL / FanClash

From founding a live fantasy game to acquisition and the GameOn × LALIGA launch.

Sohail founded UFL, a second-screen fantasy game played live during football matches, and scaled it to 1.6 million downloads. Its successor, FanClash, was acquired by GameOn.

Role: Founder, UFL and FanClash
Scale: 1.6 million downloads (UFL)
Acquisition: FanClash technology and assets, by GameOn, February 2022

FanClash screen: four picked players, each with a power-up and a trade, and a timeline of in-match actions

Detail: a picked player with power-up and trade buttons — Power-up and trade, per player

Detail: timeline of in-match actions with the minute they happened — Live action timeline

FanClash, developed as UFL 2.0

Founder responsibility

Sohail led the venture from its original idea: turning live football data into a game fans could play while watching a match. His responsibilities spanned product vision, fundraising, building and leading the development team, and taking the experience from concept to market.

UFL in play

Second-screen football, as fans played it.

UFL in play

From UFL to FanClash

30→3

FanClash kept the live game and removed almost everything else.

UFL's experience ran across around 30 screens. Developed as UFL 2.0, FanClash reduced it to three: pick four players, use each player's single power-up and trade at the right moment, and follow the score live. Small rooms of five gave way to one global leaderboard, live chat was added, and the model moved from virtual currency to subscriptions and advertising.

The redesign focused on how fans actually watch. During a live match, fans pick up their phones for moments, not minutes, so every important action — a pick, a trade, a power-up — had to be possible in a few seconds.

Original UFL screen: two picked players, trade buttons and power-ups — UFL

FanClash on a phone: the Sharpshooter power-up activated during a live match — FanClash · a power-up firing mid-match

Milestones

UFLFounded and scaled to 1.6 million downloads
FanClashDeveloped as UFL 2.0
February 2022GameOn acquires FanClash's technology and assets from Inplay Labs
June 2024GameOn Live Fantasy beta, timed for UEFA Euro 2024
August 2024GameOn × LALIGA launch for the 2024/25 season, on iOS and Android

GameOn × LALIGA

After acquisition: launching GameOn × LALIGA

As VP of Operations at GameOn, Sohail led the GameOn × LALIGA launch, alongside a product revamp and engineering rebuild, growing revenue from zero to $1M in 12 months.

The LALIGA product carried the live format forward: fans choose a fixture and four players, then play the match live with boosts, a live leaderboard and daily rewards.

Two phones: choosing a LALIGA fixture, and a live match with player points and boosts — GameOn × LALIGA: fixture selection and live play

Building something around live moments?

Whether you need a clear strategy, a product built and launched, or a partner to take a new venture forward, speak with Sohail.

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