Inplay Labs is a founder-led product and venture studio. We help organisations build, launch and grow consumer businesses, from product and engagement to commercial strategy, partnerships and new ventures.
Abu Dhabi · GCC · Global
Founder track record
From founding a live fantasy game to acquisition and the GameOn × LALIGA launch.
Sohail founded UFL and scaled it to 1.6 million downloads. Its successor, FanClash, was acquired by GameOn in 2022.
FanClash, developed as UFL 2.0
Acquisition and growth
Having acquired an established consumer utility app, Sohail now leads its operation and growth, with a focus on product development, engagement, retention and monetisation.
Product strategy and engagement design
A direct engagement with Visa to develop a tournament-long trivia and prediction experience for VIPs and guests, designed for the Visa GO app.
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CEO / venture leadership
Hired as CEO to build a fan engagement venture for Saudi Pro League clubs, Sohail led its strategy, product, fundraising, team-building and club relationships.
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End-to-end product developmentAC Milan — player training appDesigned and developed a training app for AC Milan players, bringing together training schedules, wellbeing check-ins and post-session feedback.
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You work directly with Sohail, with specialist teams brought together around each engagement. From Abu Dhabi, we work with founders, corporates, investors and public-sector organisations across the GCC and beyond.
We work alongside leadership teams and investors on strategy, product, engagement and commercial growth: where to play, what to build, how it makes money and what to do first.
We take products from scoping and design through development and launch, assembling the specialist team the work needs.
We build new products and ventures with organisations, investors and founders, staying involved beyond launch — shaping strategy, operating the product and building the business.
What we believe
Lasting engagement starts with a product people value. Give them a reason to return.
We focus on how quickly people experience a product's value, what brings them back and how that supports a sustainable business.
Sohail GodallFounder, Inplay Labs
I've spent more than 15 years building, funding and leading consumer businesses — founding and raising investment for UFL, developing FanClash through to acquisition, leading ventures as CEO, and now operating an acquired product. Through Inplay, I work with founders, organisations and investors on product and commercial decisions, and on turning them into working businesses.
I'm always glad to hear about partnership opportunities.
Whether you need a clear strategy, a product built and launched, or a partner to take a new venture forward, speak with Sohail.